Evolution of car logos

The design of logo of cars is always a very difficult task. It´s necessary to communicate in a simple image many aspects related to the brand. Besides that, the logo of a car is the first creator of an identity to it. Thus, this logo ought to be something alive that will suffer an evolution through times. See how some well known logos of cars have changed in the last decades.

Peugeot logo

Fiat logo

Mitsubishi logo

Alfa-Romeo logo

Renault logo

Mazda logo

Audi logo

Aston Martin logo

Volkswagen logo

Ford logo

BMW logo

Source: Drax (in Portuguese)

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Top 10 viral ads of 2008

The year of 2008 was the year of the viral advertising. Some of the 2008 viral ads are memorable. Others are just infamous. And there is a small group of the remarkable ones, which deserve a place in Advertising Museum. See below the Top 10 viral ads of 2008, acording to the British newspaper The Guardian:

1. Wassup anno 2008
Disclaimer: Budweiser's parent company, Anheuser Busch, which originally licensed the concept for five years from Stone, was not involved in the production of the ad

2. SFW XXX Party Invitation
Diesel's naughty montage of 1980s porn films using cartoon animation to cover up explicit scenes, just, for its 30th anniversary

3. Kobe Bryant jumps over an Aston Martin
Nike's clever "did he or didn't he" actually clear a car. Probably not, but it got people talking, and watching

4. Extreme Street Football
Electronic Arts trickery masterpiece featuring kids with football skills – and parkour and capoeira – using a football like you ain't never seen

5. Take it to the next level
Guy Ritchie directs this shot-in-first-person tale of a teen footballer's hardcore ups and downs from being discovered to losing teeth to playing for a national team

6. Tiger Woods 09 – Walk on Water
When a fan of EA's golf game pointed out a flaw that Tiger Woods could play a "Jesus Shot" from on water, the game manufacturer's response was this viral featuring the man himself

7. Bean Counter
One of those Mac vs PC ads where Apple prods Microsoft over spending loads on advertising Vista when it should be fixing it

8. Samsung Omnia i900 Unboxing
Samsung spoof of the tech-fan trend of filming opening the box of a new gadget for the first time 

9. Fate – Leave Nothing
Emotive Nike fare of lifelong rivalry of two NFL players featuring version of sound track from the Good the Bad and the Ugly

10. Adam and Eve
Insurance company ad featuring a gay Adam and frustrated Eve that found life online after being banned from TV

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Radical advertising of Ikea - Sweden

Maybe you´ve seen some comedy shows where the comedian depreciates himself. Well, if used properly, this is a great tool, and it´s very used by some radical advertisings. That´s what Ikea, a furniture company from Sweden, tried to do in this commercial from the 90s - but the result is bizarre! Not sure if it´s a radical advertising or just a stupid one. The commercial is based on a Swedish midsummer tradition, a day when, allegedly, people gets drunk and dance all night. This film tried to make fun with this Swedish tradition, but just succeeded in doing one of the most outrageous advertisements of all time. And yes, of course it has been banned!

German/English translation

Der Schwedische midsommar (The Swedish midsummer)
1. Tanzen (Dance)
2. Essen (Eat)
3. Feiern (Celebrate)
4. Der morgen danach (The morning after)

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Vin Mariani - popular French tonic wine with coca

The Vin Mariani, or Mariani´s Wine in English, was a kind of tonic created in 1863 in France. It was made with Bordeaux wine and coca leaves. It seems strange today, but we can´t forget that in the end of nineteenth and in the beginning of twentieth centuries, the use of coca in 'revigorant' (invigorating) drinks was widespread - for example, in the first formulation of Coca-Cola, in 1886. This poster we are showing today advertised Vin Mariani in the end of the nineteenth century in UK. Notice that it has all the French aspects, such as the can-can dancer, and is probably just a translation from the original in French.

"Vin Mariani
Popular French Tonic Wine
Fortifies and refreshes body & brain
Restores health and vitality"

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United Airlines Commercial - 1982

A classic commercial from the 80´s of United Airlines. The year is 1982, and we are near the end of the Cold War. But both sides of this war are still impregnated with propaganda. That´s why United Airlines´ slogan says that it´s the "largest airline in the free world", thus, excluding communist nations, i.e. USSR.



All you need to know is that there is a friend in skies
Around you my friend

With people like Nancy, we built the largest airline in the free world

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Luckies are less irritating, but Dad, please smoke Marlboro!

Some days ago, we´ve posted a vintage ad of Camels cigarettes, which says: "more doctors smoke Camels than any other cigarette". It was a 1944 commercial. But the history that brings together physicians and cigarettes is pretty older. In 1930, Lucky Strike published an ad that said "Physicians say:'Luckies are less irritating".

On that same year, Marlboro had the brightest idea ever: why don´t we use babies to sell cigarettes? Then they came up with the slogan "Gee, Dad, you always get the best of everything... even Marlboro!


Lucky Strike ad:
20,679 Physicians say
"Luckies are less irritating"
It´s toasted
Your throat protection against irritation against cough

Marlboro ad:
Gee, Dad, you always get the best of everything... even
Marlboro!
Yes, you need never feel over-smoked...
that´s the miracle of Marlboro

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Great Brazilian commercial of telecom operator Claro

This is a great commercial of Claro, a telecom operator in Brazil. Although it´s in Portuguese, the music is in English. Together with the images, the lyrics can explain this short film.



Lyrics:
"Say to everybody you know the answer
share the dream and come together
it's so easy feeling in the air
Have fun!
sharing with someone is better
take your time at fun.
Share it with all happy one."
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The hard disk you´ve been waiting for - 10MB: $ 3398

Yes, believe me. Not a long time ago, this XCOMP hard disk with 10 megabytes of storage was something! And the price, as said in the advertisement, was unbeatable: $ 3398!

"XCOMP introduces a complete micro-size disk subsystem with more...
- more storage
- more speed
- more value
- more support

8100 users... The XCOMP subsystem is now available with 10 megabytes of storage, 4 megabytes also available at $ 2898. Compare the price and features of any other 51/4-inch - or even 8-inch system, and you´ll agree that XCOMP value is unbeatable.

OUTPERFORMS OTHER HARD DISKS
Floppy disk and and larger, more expensive hard disks are no match for this powerful little system. More data is available on every seek: 64k on 10MB and 32K on 5MB. Faster seek time too - an average of 70MS, it provides solid performance anywhere with only 20 watts of power. Data is protected in the sealed enclosure, and the landing zone for heads provides another margin of safety. The optional power board plugs directly into the S100 bus and provides power for the drive.

FAST CONTROLLER
The XCOMP controller is the key to this system´s high eficiency operation. Speed-up features include interleave without table lookup, block-deblock with controller buffer, and read lookahead. OEMs wolrd-wide have already proven the outstanding performance of de XCOMP controller.

MORE SOFTWARE
Included with the system is software for testing, formatting, I?O drivers ffor CP/m, plus an automatic CP/M driver attach program. Suport software and drivers for MP/M and Oasis are also available. The sophisticated formatting program assings alternate sectors for any weak sectors detected during formating, assuring the lowest possible error rate - at least ten times better than floppies.

WARRANTY
The sustem has a full one-year warranty on parts and workmanship.

ALSO AVAILABLE FROM XCOMP
- General Purpose controllers (8 bit interface), with easy interface to microprocessor-based systems.
- GP controller adapter that pugls directly into most Z80 computers.
- ST/R GP controller for teh 5MB and 10MB drive above, with ST506 type interface
- SG/R GP controller for SA1000 interface
- SM/R GP controller for storage module drives
- ST/S SG/S and SM/S, same as above, for the S100 bus.

Quantity discounts available. Distributor, dealer and OEM iquires invited"

South Africa Tri-Nations Rugby Cup Commercial

Beautiful commercial of South Africa Tri-Nations Rugby Cup, that took place in South Africa in 1996. The cinematography is awesome.



"In the fight against extinction, who will survive?
Three Nations Series & New Zealand Tour
Super Sports - Channel of Champions"

Child Pornography NO!

Let´s stop child sex abuse! This blog supports this campaign against child pornography. And if you want to report suspected child pornography, the Association of Sites Advocating Child Protection (ASACP) provides an online hotline.